In 2024, HG again proved its ability to consistently grow its top line and capture additional market share across most markets, notably achieving #1 positions not only in the Netherlands but also in Belgium for the first time. Simultaneously, the United Kingdom continued to underline its vast potential whilst the online business acted as a key growth driver. Furthermore, 2024 marked a significant improvement in bottom line performance, as the company completed its business model transition and regained operational stability.