In 2024, Heartland continued to take market share and maintained its strong position in the Midwest of the US. Despite more temperate weather and a higher interest rate environment for the consumer, the Company improved its profit margins through pricing initiatives, labor efficiency, and mix shift towards higher margin service work. Efforts around the consolidation and integration of the platform unlocked significant synergies in operating costs and provided for material operating leverage. The management team is confident in the strength of the platform and feels that the systems, process standardization, corporate support, and brand leadership are in place to execute the 2025 plan.