
Supplier of specialty cleaning and maintenance products boasting an extensive product portfolio, strong brand name and prominent space in retail and DIY channels.

INVESTMENT | 2017
OWNERSHIP | Majority

Performance 2025
In 2025, HG again demonstrated its ability to outperform the market, further strengthening its leading positions in the Netherlands and Belgium. Reflecting its strong market position, supported by targeted initiatives to further strengthen commercial execution, HG continued to win customers and gain market share. At the same time, the company delivered a clear step‑up in profitability, driven by operational improvements along with tight cost control and pricing discipline, resulting in a healthier, more resilient business.
HG unveils new brand identity
HG refreshed its look and packaging for stronger shelf visibility and clearer product recognition.


Almere, NL | HQ
>150 | Employees
+2 million | Customers
>300 | Products
